As a business owner, following the right steps to stay ahead of the herd is vital if you want to get the most from your effort. No matter how much you have achieved or how far you have made it, looking to others for advice and guidance is a smart move.
Gary Vaynerchuk is a successful entrepreneur and social media marketer who has achieved his dreams by using the tactics he shares in his book “Crushing It!” This summary touches on the key points Gary covers in his book and gives you an idea of what you can learn if you pick it up:
- Become a Brand
- Choose the Right Platform
- Be Yourself
Create a Brand
The importance of making yourself a brand is one of the topics Gary discusses in his book, and you will discover how the concept applies to everyone, including those in the oil industry. People don’t buy from faceless companies; they buy from people they like, trust and know, and that is what you need to achieve.
You can post advice on social media or publish e-books to share your knowledge with the world in a way that compels them to pay attention. No matter the type of brand you want to become, highlighting yourself as a helpful expert is one of the most important steps you will take.
Find a Platform That Fits Your Personality
A lot of business owners pick a digital marketing platform based on popularity or the suggestions of so-called experts in their field. While it’s true that you need to find a platform your audience uses, the platform you pick must also match your personality and communication style.
Twitter, for example, is an excellent platform for those who like to write short content that gets straight to the point. If you want to go into detail with the content that you publish, creating a blog and promoting it on Facebook is the way to go. Consider using YouTube if you prefer speaking and have an outgoing personality you want to share with the world.
Always be Authentic
Many business owners put on fake personalities when interacting with their market or communicating on a public outlet. The problem with being fake is that you must keep up the act each time you are in public, and one slip will expose you.
By being authentic and staying true to yourself, you will attract investors, employees, and customers who make a perfect fit with your personality and style. People will pick up that you are 100 percent straightforward and respect you for it.
If you are in Western Canada and need help financing your social media marketing campaign or any other business operation, accounts receivable financing could be the answer for which you have been looking. The team at Capital Now offers accounts receivable financing in Western Canada you can trust. If you would like to begin so that you can take your business to a whole new level, pick up the phone and give Capital Now a call.