If you are involved with a business of any type or would like to start one, you don’t want to miss your chance to read “Jab, Jab, Jab, Right Hook,” by Gary Vaynerchuk. Capital Now is proud to recommend this book to anyone considering our accounts receivable financing in Calgary Alberta.
Gary is an entrepreneur and the owner of VaynerMedia, a marketing firm that helps people connect their products and services to the right people at the perfect time. His book covers the power of digital content and how you can harness it to take your success to a whole new level.
Jabs and Right Hooks
If you are not yet familiar with the book, you might be wondering about the concept of jabs and right hooks. Gary says that engaging content is a jab and that a sales page is a right hook. Too many business professionals try going for the sale way too soon and annoy their audience as a result.
According to Gary, you need to throw several jabs before your audience will be open to a right hook. In simple terms, most of your content needs to focus on offering pure value.
Getting to the Point
Gary also stresses the idea that you need to get right to the point when advertising on social media. You must remember that people scroll through their news feed quickly while they are on the move, so you only have a few seconds to grab attention.
Your content needs to speak directly to the needs and desires of your audience if you want any hope of success. You also need to have a clear goal in mind with everything you publish online. Once you have their attention, you can pull them in with a strong call-to-action.
The Power of Context
You might think the content that works on one channel will give you similar results across the board. Gary warns in his book that you need to take things into context before you release content if you want to get a positive response.
Failing to do so can force you to waste time and money on advertising campaigns that have little hope of giving you the outcome you want. You need to test different types of content on various channels if you would like to know what works better than the rest.
The Right Way to Use Social Media
Before social media became a global sensation, marketers used email and direct marketing to push their content to prospective customers. Rather than entertaining their audience, they went right for the sale and saw some level of success. Gary explains that social media is a new landscape that requires a different approach. You must entertain your prospects with storytelling to stop them in their tracks and get them to notice you.
Gary Vaynerchuk is a talented and passionate entrepreneur who has dedicated himself to staying ahead of the herd and to keeping up with the latest trends. He takes a realistic look at the climate in which he operates so that he can craft working solutions that drive sales and get results. If you need extra funding to launch your next social media campaign, Capital Now can help by offering accounts receivable financing in and around Calgary Alberta.